Summary:
The Director of Brand Marketing is responsible for setting the strategic direction and execution of brand and marketing initiatives that differentiate Family Dollar from competitors, reinforce customer trust, and strengthen overall brand positioning. This role leads the development and maintenance of brand standards to ensure a consistent, customer-focused experience across all internal and external touchpoints, including in-store and eCommerce.
The ideal candidate will leverage data and insights to drive omnichannel marketing strategies, oversee the planning and execution of brand campaigns, and lead cross-functional efforts with strategic partners to drive growth, customer engagement, and brand equity.
Key Responsibilities
Qualifications
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