Black Tomato was founded to inspire and create remarkable, tailor-made travel experiences. Since 2005, we’ve grown into one of the world’s most celebrated luxury travel brands, always pushing boundaries in how we connect with discerning travelers. We work with high-net-worth individuals and sophisticated family audiences who seek meaningful experiences and expect the exceptional – and we deliver just that.
We’re looking for a dynamic New Media and Influencer Relations PR Director who lives and breathes new media, thrives in the digital space and is deeply connected with tastemakers, influencers, podcasters, broadcasters, newsletter writers (think Substack), and creators who speak to our high-end, travel-hungry clientele. Black Tomato is highly respected as a leading voice in luxury travel and this role presents a tremendous opportunity to build off our brand reputation by joining a well-established and growing team of curious, travel-obsessed talents.
You’ll be responsible for identifying, managing, and growing relationships with influential voices across these digital platforms, crafting compelling strategies, and contributing to content development. A creative thinker, cultural sponge, and strong communicator, you’ll be at the forefront of building and maintaining buzz and desirability for Black Tomato in the right places, with the right people.
Reporting to the Head of PR and the Head of Marketing, you’ll shape and execute innovative integrated communications strategies that elevate Black Tomato’s brand, leveraging digital influence to drive meaningful earned exposure. If you thrive in fast-paced, creative environments, have a proven track record in building impactful relationships to hit the ground running, and are passionate about travel, we’d love to hear from you.
Main Responsibilities
Skills Required
What we offer
A note on our values
At Black Tomato, we strive to live by our company values. This isn’t typical corporate speak – it’s a genuine embodiment of core personality traits.
Our world is fuelled by curiosity and innovation. We won’t do something just because it’s always been done that way, but because we believe it’s the best way to do it. We constantly ask questions of ourselves and are brave in everything we do.
We are also a thoughtful bunch – we do not rush to judgements – and we are a company of thinkers who believe it’s what’s right, not who’s right, that matters.
We also strive to be humble in everything we do. We do not get caught up in the hype, and we give our absolute best. We rely on one another to make the remarkable happen – we are the sum of many parts, and we are strong enough to be honest about our weaknesses, rather than hide them through ego.
We take these values seriously, and character assessment forms a big part of our hiring process.
Get to know us a little better at Careers & Jobs In Luxury Travel | Black Tomato
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