Job Description

Assouline is the first luxury brand in the world that uses books as a medium. For the past fifteen years, Assouline Publishing has created fine illustrated books dedicated to fashion, photography, art and design. Renowned for our highly original graphic concept, Assouline books are work software art that capture culture and bring it to life. The spirit and savior faire of these works have contributed to the creation of a unique and eclectic, chic, and elegant brand that is immediately identifiable. Today, Assouline publications', special editions, and gift items can be found around the globe.

The PR & Influencer Manager will work closely with the PR Director to develop and execute comprehensive press and influencer strategies for the Americas, helping to amplify our brand presence across key markets. They will be instrumental in crafting and communicating the brand's voice, building strategic relationships, and supporting the brand's global expansion.

Responsibilities:

• Assist in the development and execution of comprehensive PR strategies for the Americas, focusing on brand storytelling, media exposure, and product visibility.
• Lead targeted media outreach for new product launches, securing impactful coverage across key outlets.
• Proactively identify and pursue non-traditional media opportunities, including podcasts, social platforms, and emerging news sites.
• Assist in the conceptualization and implementation of influencer and KOL strategies, including organic gifting initiatives and paid partnerships.
• Cultivate and maintain strong relationships with influencers, agents, editors, journalists, and tastemakers.
• Collaborate closely with internal global teams and external partners to ensure alignment on press and influencer activations.
• Manage all press materials, coordinate photography and credit requests, and facilitate interview opportunities for media.
• Oversee sample trafficking for press and influencer initiatives, ensuring timely distribution and tracking.
• Monitor and report on media coverage across Assouline and competitor brands to identify trends and opportunities.
• Mentor and supervise the PR intern, providing training on press material development, clipping, sample management, and media research.
• Participate in weekly PR and marketing meetings to align with brand and product launch strategies.
• Support brand event initiatives by managing guest lists, hosting key media and influencers, and securing post-event coverage.

Qualifications:

• Bachelor's Degree in related field (Communications, Marketing or related field)
• 5 to 6 years agency or luxury brand experience preferred
• Ability to work independently and manage multiple projects simultaneously
• Excellent organizational skills with a keen attention to detail
• Excellent written and oral communication skills
• Established press and influencers contacts is a plus
• Required skills: InDesign, Excel, Microsoft Office
• French and/or Spanish fluency is a plus
• Ability to liaise cross functionally with other teams

Assouline is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The appointed candidate will be offered a salary within the range of $85,000-$95,000 annually. Please note that the forgoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.

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