Technical Lead, Marketing Technology & Personalization Job at Universal Orlando, Orlando, FL

RGZmVXZTMEdicWwzb0VzTS9CSUo3MlpZQUE9PQ==
  • Universal Orlando
  • Orlando, FL

Job Description

Job Description

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

\nJOB SUMMARY:\n

The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital and physical touchpoints. Leveraging Adobe Experience Cloud technologies—including AEP, RTCDP, AJO, CJA, Target, AA, AAM—and platforms like SFMC and LiveRamp, this role drives real-time, data-driven customer journeys, owns Adobe governance and data architecture, and leads scrum teams in delivering scalable, secure, and compliant solutions that support multi-channel campaigns and elevate the guest experience.

\nMAJOR RESPONSIBILITIES:\n
    \n
  • Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys, including campaign orchestration across channels (email, SMS, push, etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud.
  • \n
  • Lead the architecture, design, and delivery of scalable and secure personalization solutions using Adobe Experience Platform, Adobe Journey Optimizer, and other Adobe tools
  • \n
  • Develop and enforce Adobe governance, including data classification, RBAC, and platform administration.
  • \n
  • Architect and maintain ingestion pipelines, data streams, schemas, and datasets for unified customer profiles.
  • \n
  • Collaborate closely with technology, product, and business teams to ensure alignment and successful delivery of high-quality solutions, supporting all phases of the project lifecycle—from initiation and scoping to staffing and implementation.
  • \n
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • \n
  • Performs other duties as assigned.
  • \n
\nEDUCATION:\n

Bachelor’s degree in Computer Science/Engineering or in a relevant applied quantitative field is required.

\nEXPERIENCE:\n
    \n
  • 7+ years of experience in marketing technology architecture and engineering.
  • \n
  • Hands-on expertise across Adobe Experience Cloud, including AEP, RTCDP, AJO, CJA, Target, AA, AAM.
  • \n
  • Experience with SFMC, LiveRamp, and composable CDPs preferred.
  • \n
  • Strong background in personalization strategies and campaign orchestration.
  • \n
  • Experience in automating jobs, ability to leverage command line utilities and able to support API builds on premise and cloud environments
  • \n
  • Experience defining, documenting, and developing best practices, processes and standards related to data engineering for advanced analytics purpose.
  • \n
  • Excellent verbal and written communication skills with the ability to effectively interface with both technical and non-technical stakeholders, including product owners, architects, and executives;
  • \n
  • or equivalent combination of education and experience.
  • \n
\n

 

\n

Your talent, skills and experience will be rewarded with a competitive compensation package.

\n

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

\n

Universal Orlando Resort. Here you can.

\n

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2025 Universal Studios. All rights reserved. EOE

Job Tags

Full time, 3 days per week,

Similar Jobs

Aerotek

Industrial Painter Job at Aerotek

Industrial PainterJob DescriptionAs an Industrial Painter, you will be working in a dynamic manufacturing setting where all parts are custom-made. Your expertise with liquid paint will be essential, though you may occasionally assist in other areas if necessary. Collaboration... 

Topline

Graphic Designer/Video Editor Job at Topline

We are hiring in behalf of Harris Media and w ere looking for a Graphic Designer/Video Editor who can bring both visual creativity and motion graphics expertise to our digital media projects. Specifically, we need someone with experience designing websites, digital ads...

The Agency

Korean Speaking Health Insurance Specialist Job at The Agency

 ...Our client, a respected health insurance provider based in Duluth, GA, is seeking a dedicated Korean Speaking Health Insurance Specialist . This individual will play a critical role in supporting clients across Individual Health Plans, Medicare, and Group Plans. The... 

Prada Group

Manager - Windows, Displays, and Pop-Ups Job at Prada Group

 ...of our people leading to their own professional growth. JOB PURPOSE As the Project Manager for Windows, Displays, and Pop-Ups, you will be an integral part of a team responsible for managing the rollout of windows, displays, pop-ups, events and activations across... 

Aria Care Partners

Registered Dental Hygienist Job at Aria Care Partners

 ...the national leader in providing onsite dental, vision, hearing, and podiatry care to over...  ...coordinator, and staff at facility. Registered Dental Hygienists complete on-site hygiene...  ..., call clinical support manager for assistance. Perform required care including taking...